CPA marketing has evolved significantly over the past few years. As Facebook's algorithms and policies change, it's important for marketers to stay up to date on the latest strategies. While Facebook ads can still be highly effective for CPA campaign...

Have you ever wondered why you see so many ads for duct cleaning on Facebook? You're not alone - it seems like virtually everyone has started noticing these ads popping up in their Facebook feeds over the past year. There could be a few reasons why d...

Facebook reached a settlement in 2020 over allegations that the company misused users' private data. As part of the settlement, Facebook agreed to pay $650 million to users who filed a class-action lawsuit against the social media giant. Users who we...

Snapchat is continually working to improve its platform and ensure a positive experience for users. Recently, the company introduced some important changes around transparency of artificially generated content. These modifications aim to better infor...

Will the voice-based social media platform Airchat succeed where others have failed? Many are hyped about its potential but some experts remain skeptical.Airchat has gained attention with its innovative take on social media, allowing users to post us...

Since its inception, X has grappled with how to curb the proliferation of fake and automated accounts that plague the site. Known as "bots", these inauthentic profiles undermine the user experience by spamming real people, spreading misinformation, a...

DoubleVerify, a major digital media measurement company, recently discovered errors in the brand safety metrics they had been reporting to advertisers for Twitter. For several months, the dashboard DoubleVerify provides to its customers showed Twi...

Threads, the messaging app owned by Meta, is currently testing a new search feature aimed at providing more timely search results to users. Some users have noticed a secondary search filter labeled "Recent" when conducting searches within the app....

Meta has taken down its Threads app in Turkey after the country's competition authority ordered the separation of user data between Threads and Instagram. The Turkish Competition Authority (TCA) had been investigating whether allowing data to be s...

As AI technologies progress at an unprecedented pace, navigating their impacts grows ever more complex. Meta's expanding tests offer a case study in AI's promises and perils. While generative tools show creative potential, ensuring they enhance ra...