TikTok has become a great place for creative marketing
efforts because it lets brands connect with a large audience in new and
creative ways. Here, we look at a few examples of great marketing efforts on
TikTok that caught people's attention and made a big difference for the brand.
The #GuacDance Challenge from Chipotle
As part of a push for National Avocado Day, the fast-food
chain Chipotle put out the #GuacDance dare on the app TikTok. Users were asked
to show off their best dance moves while including an avocado. This silly and
fun ad went global and helped promote Chipotle's guacamole by getting millions
of views and user-generated content that showed the playful side of the brand.
The #EyesLipsFace Challenge from E.l.f. Cosmetics
The #EyesLipsFace challenge was started by E.l.f. Cosmetics
using the short video style of TikTok. The campaign had a catchy original song
that people could lip-sync to while showing off how well they could change
their looks with makeup. By pushing users to get involved and be creative,
E.L.F. Cosmetics was able to start a popular trend and get a lot more people
interested in the brand. The challenge was seen by billions of people and made
the brand connect with younger people.
Videos for learning from the Washington Post
The Washington Post tried something new to get TikTok people
interested by making educational films. They used the short-video structure of
the platform to give short news updates and explain complicated topics in a way
that was interesting and easy to understand. This approach not only showed how
dedicated The Washington Post is to giving accurate news, but it also brought
in a younger audience that might not normally read traditional news sources. By
changing their material to fit the TikTok format, The Washington Post was able
to reach more people and improve the trustworthiness of their brand.
Demonstrations of Fenty Beauty's Products
Rihanna's cosmetics company, Fenty Beauty, used TikTok to
show off their goods in interesting and useful ways. They worked with makeup
artists and influencers who made interesting videos showing how to use Fenty
Beauty items to achieve different looks. By making useful material and
promoting user-made videos, Fenty Beauty was able to get people talking about
their brand and get them to try their goods.
