Facebook is used by 2.934 billion people each month (1.968 billion each day) and remains the No. 1 social network for the entire population, only 48% of Generation Z continue to use it. And it is even lower among the youngest:
76% of 16-18-year-olds say they don't use Facebook.
Facebook is holding up thanks to the oldest: 73% of 24-year-olds and 71% of 25-year-olds continue to use it
Instagram, on the contrary, is used in a rather equivalent way by all age segments from 16 to 25 years old.
On the instant messaging side, 46% of respondents use Facebook Messenger against 50% for Instagram, 57% for Snapchat, and 66% for WhatsApp.
However, disparities are present according to age groups: 73% of 24-year-olds are active on WhatsApp, but 90% of those under 20 use Messenger.
Which social networks have young people deleted from their smartphones?
10% of young people surveyed have deleted Facebook from their smartphones compared to 7% for TikTok and Twitter, and 6% for Instagram and Facebook.
Why did these 16-25s delete these social apps? The study shows 6 main reasons:
53% because they no longer used them
48% because the content does not interest them
26% because they spent too much time on it
17% because they no longer shared anything
12% to protect their personal data
7% because their friends are on another social network
Why and how do 16-25-year-olds use social networks?
What is Gen Z doing on social media?
78% use social networks to chat with their friends
74% use them to pass the time
65% use it to get information, mainly on Instagram
57% go there to relax
34% for following idols or influencers
Time spent and perceived dependency
12% of 16-25-year-olds say they spend more than 5 hours a day on social networks
40% spend between 3 and 5 hours there per day
36% go there between 1 and 2 hours a day,
12% spend less than 1 hour there
Do they consider themselves dependent on social networks?
29% plan to go without digital platforms for a few days
28% of users estimate it in the medium term (several weeks or months)
15% for several years
14% think they can quit social media indefinitely.
The results are quite similar depending on the age groups: thus 30% of young people aged 18 and 25 think they can do without social networks for a few weeks or months. 14% of young people aged 16 to 25 think they can live indefinitely or for the long term without networks.
16-25-year-olds use social networks for their school orientation and first job
59% of this gen Z have already used social networks to find their way, and more specifically, young people aged 22 (66%) and 24 (71%). For their orientation research, young people use:
LinkedIn (45%)
Instagram (29%)
Facebook (28%)
Twitter (11%)
The figure drops from the age of 25, when young adults begin to look for their first job: 1 in 3 young people then use social networks to find an internship or work-study program with:
LinkedIn (64%)
Instagram (29%)
Facebook (29%)
Twitter (4%)
