Facebook is the largest social network on the planet with 2.8 billion monthly active users. While many people use it to share photos, stay in touch with friends and family, and shop for groceries, it also provides businesses with a platform to engage directly with consumers. This means that business owners need to keep up with the latest Facebook trends to ensure they are reaching their target audience. Below are five of the most popular and useful Facebook trends you can incorporate into your marketing strategy today.
Videos are quickly gaining in popularity on Facebook. In the third quarter of 2020, the percentage of video content on the social media site grew 2.6 percent. Not only is this a great way to promote your products and services, but it also has the potential to build brand loyalty and enhance consumer experience.
Stories are another fun and interactive feature on Facebook. Stories allow users to browse and discover new products, interact with their favorite brands, and even take behind the scenes peeks at your business's daily operations.
Live videos are another major draw on Facebook. The platform allows you to stream events live, including concerts and sporting games, from the comfort of your home. It's a great way to reach a large number of people, especially in a short amount of time.
Hashtags are not a new concept, but they are becoming more prevalent on Twitter and other social media sites. For example, Facebook has added a new feature that lets you create a list of recommended hashtags based on text. They have also been testing this feature with their users, and will soon be able to provide this functionality to their Messenger users.
Hashtags can be a good way to pique the interest of prospective customers, as well as increase your reach. However, leveraging the right hashtag is not as easy as it sounds. As a result, businesses should experiment with different tactics to see which ones work best for their specific needs.
The most obvious Facebook trend to try out in 2023 is using the platform's Messenger. With over 40 million businesses using Messenger to engage with their customers, it is one of the most effective ways to get your message across. Even if you don't choose to communicate directly with your customers, you can still make the most of the platform by joining other groups, creating advertisements, and scheduling appointments.
Another interesting Facebook trend to watch out for in the coming years is augmented reality (AR). Facebook has announced that it will expand its Spark AR studio to the Messenger platform. According to the social media site, more than 600,000 creators have used its new studio to date.
Other Facebook trends to look out for in the next few years include augmented reality, virtual reality, and artificial intelligence. These technologies are set to transform the social media experience by bringing the real world closer to the virtual one.