How Instagram Reels Algorithm Works in 2024

Instagram has seen massive growth in short form videos since the rise of TikTok's popularity. In order to stay competitive, Instagram has shifted much of their focus towards their short video format called Reels. The algorithm that determines what content users see on Instagram is constantly changing and adapting based on user behaviors. In 2024, Instagram's algorithm heavily prioritizes Reels content over other formats like photos and long videos.

One of the most important things creators and businesses need to focus on is ensuring their video content is in the right format for Instagram Reels. All Reel videos must be recorded and uploaded in a vertical 9:16 aspect ratio. The ideal length for a reel is between 15-60 seconds as users tend to have shorter attention spans for this style of entertaining, snackable content. Videos outside of this length range may see reduced reach.

It's also important to avoid visibly recycled content from TikTok or content that is low quality and pixelated. Instagram's algorithm looks for reels that are high definition with vibrant colors that capture someone's attention within the first few seconds.

The type of content that typically does well are comedic sketches, informative tutorials, entertaining dance trends, and lifestyle/food content among others. Consistently posting engaging reels that gain likes, comments, shares and saves will signal to the algorithm that your content deserves wider distribution.

Aside from the technical aspects, Instagram also looks at the performance of each individual reel to determine if it should reach a wider audience or not. Engagement rates, average watch time, and completion rates are very important signals.

If a reel is only being watched for 1-2 seconds on average before users swipe to the next, it's unlikely the algorithm will push it to more accounts. However, reels that can capture attention and keep users watching for 10+ seconds have a much higher chance of taking off.

It's also helpful to use relevant hashtags on your reels. Searching hashtags is how many users discover new content and accounts on Instagram. Make sure to include hashtag terms related to your niche that are commonly searched. You should also try engaging with comments on your own reels as well as others in order to build connections in similar communities. Positive engagement can help boost the reach of your reels organically through the algorithm.

Businesses with products or services to promote should be creating reels that showcase their offerings in an entertaining way. Give potential customers a glimpse into why they should choose your smm panel over others. Make the content about them and not just an overt sales pitch. Tell a story, solve a problem, or provide value first before subtly promoting your services. This type of content will perform much better than a straight advertisement through Instagram's algorithm.

While reels are crucial, don't forget about other formats that still perform well organically like photos, carousels, IGTV videos, and stories. Consistency is important so try posting a variety of content types on your feed rather than solely relying on one format. Experiment with different styles, hashtags, captions to see what resonates best with your following. By understanding Instagram's changing algorithms and focusing on engaging, optimised content you can boost organic reach in 2024.

Mastering Instagram's reels algorithm requires short, high quality vertical videos that keep users watching until the end. Consistently posting reels on a regular schedule while optimising for key signals like engagement, hashtags and watch time can help your videos spread widely without needing ads.

For businesses, showcase your products or smm panel services through reels in an entertaining way. With the right strategy, you can gain more exposure and sales through Instagram's algorithm. Consider checking out Great SMM for professional smm services to take your presence to the next level.