Social media has become a popular tool for sharing
information, branding a business, and driving more traffic to a website.
However, it is important to make sure your content is updated on a regular
basis to keep visitors interested. More than half the world's population is
active on social media, so you should take care to cater to their interests.
For example, Pinterest has a core user base of 400+ Pinners.
While it is still largely a female-focused network, it has grown tremendously
among younger audiences, and it has broken the $1 billion mark. This makes it a
great place to promote shopping-centric organic content.
According to statistics from Statista, the total number of
social media users will be 4.59 billion by the year 2022. By that time, nearly
60 percent of the world's population will use a social media platform. By 2027,
that number is expected to hit 5.85 billion. The number of people using social
media is increasing and will continue to grow.
Social media has become an important tool in the world of
journalism. It has a growing influence over the way people behave and make
decisions, from buying a product to unfollowing an account. Moreover, social
media is increasingly being leveraged as a customer support channel for
businesses. One study revealed that 51% of users would immediately unfollow a
brand if they saw a post that annoyed them. In addition, 27% would report the
post or mark it as spam.
There are a variety of social media platforms that are
popular in different countries. For instance, WeChat is China's version of
WhatsApp, and TikTok has one billion users worldwide. The most popular social
network by far is Meta, formerly known as Facebook. In terms of user growth, it
has been growing at a fast rate.
Studies have also shown that Twitter is the mouthpiece of
the media elite. According to a study conducted by Usher, Holcomb and Littman,
"Twitter Makes It Worse: Political Journalists, Gendered Echo Chambers,
and the Amplification of Gender Bias" [Words]], Twitter serves as a
reflection of distorted reality. The study also found evidence of gender silos
on Twitter, where male journalists are more followed than female counterparts.
Meanwhile, female journalists tend to keep to themselves.
TikTok has also become very popular with younger
generations. In January 2018, it had 55 million monthly active users. By
September 2021, it is predicted to have 1 billion monthly users. That means the
social network will double in size in the next year. Its users are increasingly
becoming more "purposeful."
