Social media has become a popular tool for sharing information, branding a business, and driving more traffic to a website. However, it is important to make sure your content is updated on a regular basis to keep visitors interested. More than half the world's population is active on social media, so you should take care to cater to their interests.
For example, Pinterest has a core user base of 400+ Pinners. While it is still largely a female-focused network, it has grown tremendously among younger audiences, and it has broken the $1 billion mark. This makes it a great place to promote shopping-centric organic content.
According to statistics from Statista, the total number of social media users will be 4.59 billion by the year 2022. By that time, nearly 60 percent of the world's population will use a social media platform. By 2027, that number is expected to hit 5.85 billion. The number of people using social media is increasing and will continue to grow.
Social media has become an important tool in the world of journalism. It has a growing influence over the way people behave and make decisions, from buying a product to unfollowing an account. Moreover, social media is increasingly being leveraged as a customer support channel for businesses. One study revealed that 51% of users would immediately unfollow a brand if they saw a post that annoyed them. In addition, 27% would report the post or mark it as spam.
Studies have also shown that Twitter is the mouthpiece of the media elite. According to a study conducted by Usher, Holcomb and Littman, "Twitter Makes It Worse: Political Journalists, Gendered Echo Chambers, and the Amplification of Gender Bias" [Words]], Twitter serves as a reflection of distorted reality. The study also found evidence of gender silos on Twitter, where male journalists are more followed than female counterparts. Meanwhile, female journalists tend to keep to themselves.
TikTok has also become very popular with younger generations. In January 2018, it had 55 million monthly active users. By September 2021, it is predicted to have 1 billion monthly users. That means the social network will double in size in the next year. Its users are increasingly becoming more "purposeful."