Building brand awareness on social media isn't just about
the content you post; it's also about how you present it. While the content you
post will depend on your particular industry and demographic, there are certain
techniques that can help you build brand awareness and engage followers. First,
make sure your posts look great. Unlike the standard link and image, selfies
and other visuals can catch the attention of followers and boost your social
media profile. Second, make sure to tag your posts. This will amplify your
content instantly and create a positive impression.
Social media can increase your business's reach and help you
attract new customers and appointments. Use your social accounts to project
your brand voice, provide people with something to talk about, and collaborate
with influencers. This will help you increase brand awareness and drive sales.
It's also a great way to get your brand to be talked about on other sites.
To measure audience growth, use Hootsuite Analytics. This
platform tracks data on all your social accounts and lets you create graphical
reports. A good measure of brand awareness is your social share of voice, which
tells you how much of the social conversation in your niche is dedicated to
your brand compared to your competitors. To calculate this number, take your
total number of mentions in your industry and divide it by 100.
Another great way to increase brand awareness is by using
social media contests. Contests let contestants submit a photo or video, and
users vote for their favorite. Users will also share your contest link with
friends and family, increasing your brand awareness. It's also an excellent way
to promote your brand and help build a community around it.
Keeping your content fun and interesting is also another
great way to build brand awareness. Many people love to share stories about
themselves, which can also increase brand awareness. A great example of a
company using social media to build brand awareness is Glossier. While it sells
skincare and cosmetic products, this brand puts its audience at the center of
its development process.
While it's important to be present on all social media
platforms, it may not be necessary for your business to have a presence on
every single one. Small businesses may not have the time or resources to manage
all platforms. If you're starting out, consider focusing on one or two
platforms. Learning which platforms are best for your business will help you
focus on a specific audience.
While brand awareness isn't easy to quantify, it's crucial
for your business's success and overall marketing goals. Today's consumers
perform extensive research before making a purchase, and brand awareness helps
them trust a brand. It also helps build loyalty and repeat purchases.
