Whether you're just starting to engage with social media or
have been using it to promote your cause for years, there are many ways to
leverage the power of social media to increase donations. If you want to maximize
your fundraising potential, though, you'll need to be strategic about how you
use it.
The top donor demographic for many nonprofits is the
high-income adult population. By targeting these people, you can significantly
boost your donor base. LinkedIn's advanced people search is an especially
helpful tool for this purpose, allowing you to pinpoint individuals who are
likely to give generously.
Creating and maintaining a strong relationship with your
local community is crucial for your nonprofit's success. In order to do that,
you'll need to listen closely to your local social media audience and get
involved in conversations on the platform. For example, if someone is sharing a
story about how they're being evicted from their apartment and your organization
does work in the area, reach out to that person.
Facebook groups are another great way to build your local
community and raise awareness about your organization. You can use this tool to
post photos of your events and ask people to join the group for updates on
what's happening with your organization. This will allow your donors to connect
with each other and spread the word about your cause.
Videos are a powerful format to use on your social media
accounts, and they're an especially effective way to generate donations.
According to Optinmonster, videos receive 66% more qualified leads and 93% more
conversions than other types of content, so it's important to use them
effectively.
For your videos, create a memorable hashtag that is tied to
your fundraising campaign. This will help your followers remember the campaign
and make it easy for them to retweet or share the campaign with their friends.
Produce a variety of content for your campaign, including
blog posts, social media content and even email newsletters. Depending on your
organization's goals, you can produce everything from short, snappy content to
longer-form articles or interviews with supporters.
One of the best ways to get your campaign in front of new
people is to encourage your supporters to promote it to their networks. For
example, if you're running a fundraiser for children's health, you can
encourage volunteers to host a "Splashathon" in their own homes and
tell their friends about it. This will not only give you some much-needed
word-of-mouth, but it will also help your campaign attract new donors who are
familiar with the cause through your volunteers' stories.
If you're holding a fundraiser, you can ask your volunteers
to take photos of the event and post them on your organization's Facebook page.
This can be a great way to engage your followers, and you can tag them in the
photo to thank them for their help.
