Whether you're just starting to engage with social media or have been using it to promote your cause for years, there are many ways to leverage the power of social media to increase donations. If you want to maximize your fundraising potential, though, you'll need to be strategic about how you use it.
The top donor demographic for many nonprofits is the high-income adult population. By targeting these people, you can significantly boost your donor base. LinkedIn's advanced people search is an especially helpful tool for this purpose, allowing you to pinpoint individuals who are likely to give generously.
Creating and maintaining a strong relationship with your local community is crucial for your nonprofit's success. In order to do that, you'll need to listen closely to your local social media audience and get involved in conversations on the platform. For example, if someone is sharing a story about how they're being evicted from their apartment and your organization does work in the area, reach out to that person.
Facebook groups are another great way to build your local community and raise awareness about your organization. You can use this tool to post photos of your events and ask people to join the group for updates on what's happening with your organization. This will allow your donors to connect with each other and spread the word about your cause.
Videos are a powerful format to use on your social media accounts, and they're an especially effective way to generate donations. According to Optinmonster, videos receive 66% more qualified leads and 93% more conversions than other types of content, so it's important to use them effectively.
For your videos, create a memorable hashtag that is tied to your fundraising campaign. This will help your followers remember the campaign and make it easy for them to retweet or share the campaign with their friends.
Produce a variety of content for your campaign, including blog posts, social media content and even email newsletters. Depending on your organization's goals, you can produce everything from short, snappy content to longer-form articles or interviews with supporters.
One of the best ways to get your campaign in front of new people is to encourage your supporters to promote it to their networks. For example, if you're running a fundraiser for children's health, you can encourage volunteers to host a "Splashathon" in their own homes and tell their friends about it. This will not only give you some much-needed word-of-mouth, but it will also help your campaign attract new donors who are familiar with the cause through your volunteers' stories.
If you're holding a fundraiser, you can ask your volunteers to take photos of the event and post them on your organization's Facebook page. This can be a great way to engage your followers, and you can tag them in the photo to thank them for their help.