Instagram remains one of the top social media platforms for
businesses to connect with customers and build their brand awareness. With over
500 million active users sharing Stories every day, it's an important channel
to engage audiences. However, standing out in the crowded Stories feed can be a
challenge.
Thankfully, Instagram is always testing new features and
providing best practice guides to help creators improve. Their latest tips
highlight a variety of composition techniques and formatting options that any
marketer can utilize to make their Stories more visually appealing and grab
more of people's attention.
One simple but effective method is using sticker templates.
These invite viewers to interact by adding their own content like photos, GIFs,
or text. Templates provide an easy way for followers to engage directly with
your brand in a fun, collaborative way. To access them, swipe through the
sticker tray and select the "Add Yours" option.
From there, you can design a custom template or choose from
pre-made ideas for inspiration. Once shared, anyone can participate by tapping
through to your Story and adding their own spin. Interactivity is key for
building connections, so templates offer a seamless way to foster two-way
conversations with customers.
Layouts present another creative opportunity for showcasing
multiple images together cohesively. Whether you're promoting a new product
line, location highlights, or behind-the-scenes team shots, layouts enable
visual storytelling through intentional photo placement.
In the Instagram camera screen, simply toggle over to the
Layout icon before snapping your photos. From there, you can alter the grid
configuration to best suit what you want to feature. Having visual control
tools directly in-app streamlines the content production process for any
marketer.
Adding solid colors, overlays, and gradients provides an
easy yet polished look that makes Stories aesthetically pleasing to view.
Filling the background with hues makes elements pop more distinctly. Overlays
add an artistic touch too.
The color picker makes it effortless to fill or overlay with
any shade smoothly. You don't need advanced design skills either since the
gradient effect brings continuous color transitions. Small details like
optimized formatting can significantly improve audience perception of your
brand and make Stories more visually engaging to scroll through.
Of course, don't forget about creative text effects too. You
have options to make emojis "glow" attractively with the neon cursive
font combined with a colored text box behind. Get playful by experimenting with
different hues to match your brand's style or complement the mood of individual
posts. Transforming live photos into fun Boomerangs with a simple press and
hold also adds dynamic motion that keeps viewers interested. Keeping content
fresh and interactive through multi-sensory elements strengthens viewer
attachment.
Consistency in publishing quality Stories also cultivates
loyal followers over time. While trying new tips, don't lose sight of crafting
compelling narratives through great storytelling. Consider how each post moves
your overall marketing messages forward or drives people to take specific
actions.
Mentioning other accounts retrospectively allows you to
boost signal and connect related content too. Our smm panel of experts can
provide personalized guidance on developing strategies that optimize your use
of Instagram Stories for driving real business goals.
When utilized thoughtfully, these composition techniques
shared by Instagram open many doors for creativity. Layouts, templates, colors
and effects all enhance visual presentation dramatically to captivate
audiences. Keep experimenting with new ideas while maintaining a consistent
publishing cadence.
Our smm panel of social media managers has seen first-hand
how thoughtful Stories can boost engagement metrics and conversions. So don't
be afraid to get playful and interactive - your followers will appreciate fresh
and appealing content. Stop by Great SMM today to learn more about partnering
with our smm panel for tailored consultation and services.
