Instagram may soon allow users to send files like photos,
videos and documents through direct messages. The popular social media platform
is reportedly experimenting with adding a file attachment option to Instagram
direct messages (DMs).
This new development was uncovered by app researcher
Alessandro Paluzzi through analyzing Instagram's backend code. Paluzzi shared
screenshots showing that Instagram is working on integrating a file attachment
button into the DM composer interface. If rolled out, users would be able to
select files from their phone storage or select files from within the Instagram
app to share privately with their DM conversations.
The potential new file sharing option in Instagram DMs comes
as parent company Meta continues working towards integrating its various
messaging platforms. Both WhatsApp and Facebook Messenger already allow users
to send files through chats.
By replicating key features across its messaging services,
Meta can more seamlessly link platforms together behind the scenes. This would
give users similar experiences no matter which Meta app they use to
communicate.
Adding file attachments to Instagram direct messages could
boost the utility of DMs for both individual users and businesses. Many people
already use Instagram to privately share photos and videos.
Being able to include non-media files would provide expanded
sharing options. For companies, it opens up possibilities like sending product
catalogs, invoices, receipts and other documents to customers through direct
message conversations on Instagram.
Some experts believe file sharing on Instagram is more than
just an experiment and will likely roll out more widely. As Meta strives to
better connect its family of apps, key functions need to be replicated across
platforms.
The ability to send different file types is a basic feature
now expected on most messaging services. And Instagram remains one of the best
ways for brands to interact with customers, especially on mobile where DMs see
heavy use.
Giving users more robust sharing and communication tools
fits with Meta's long term plans. It recently announced updates to features
like Instagram shopping tags and ads to further monetize the platform.
Advanced messaging capabilities open the door for new types
of shopping and customer service experiences directly within Instagram. A file
attachment option in DMs has the potential to benefit both individual users and
the businesses that use tools like an smm panel to operate Instagram presences.
If and when file sharing launches on Instagram, it may roll
out gradually at first. As with any major new feature, a slow staged release
allows the company to monitor for bugs or unexpected issues. Based on Paluzzi's
findings, the option appears to be a high priority for Meta currently. Testing
is likely ongoing to ensure a smooth user experience once file attachments
expand more broadly across the Instagram community.
For businesses in particular, keeping tabs on new Instagram
developments is important for staying on top of evolving customer behaviors and
opportunities. Tools on the Great SMM panel make it easy for companies of all
sizes to adapt marketing strategies and messages based on platform updates. A
file sharing capability in Instagram direct messages could open up creative new
ways to directly engage and transact with clients through the app.
Companies already using an smm panel to manage Instagram may
want to start experimenting early with how file attachments could enhance their
approach if and when the feature launches.
Meta is clearly focused on advancing Instagram's messaging
functions. Allowing file transfers through direct messages would bring the
platform more in line with WhatsApp and Messenger while creating new use cases.
While still in testing, the addition could be a boon for
users and the businesses leveraging Instagram through services like those at
Great SMM. As always, keeping updated through an smm panel is wise for
marketers hoping to make the most of emerging Instagram innovations.
