Instagram's recent update to their hashtag search function
aims to provide users with more robust discovery options. Previously, tapping
on a hashtag would display only the top posts including that tag. Now, the
hashtag page links out to the full search results for that term similarly to
what is shown on the explore page.
This connects users to a wider range of content than just
the most popular posts. Upon searching a hashtag, one can now discover
accounts, photos, videos, places and the increasingly prevalent short form
reels all related to the topic. The change broadens the types of content that
can be found through hashtags and improves profile discovery overall.
The accounts section within the hashtag search gives
increased exposure to profiles directly related to the searched term. While the
displayed accounts may not all recently include the hashtag, having the keyword
optimizied in your username or description helps aid discoverability here. As
reels continue growing on the platform, searchers will appreciate the
convenience of easily accessing this dedicated view as well.
From a marketing perspective, this update emphasizes the
importance of optimizing profile metadata for target hashtags and keywords.
Proper implementation of keywords throughout your bio, username, posts and
links to drive more traffic from the expanded hashtag search results. The new
functionality also encourages experimenting with different content formats like
photos, videos and reels to reach discovered audiences through multiple entry
points.
However, some feel discovery could be further improved if
Instagram reinstated the ability to sort hashtag search results by date posted
rather than an ambiguous relevance order. This would make it easier to find the
most recent content related to the search term. For SMM managers, it remains
important to regularly audit profiles ensured optimized discoverability as
algorithms and features change over time.
For businesses aiming to get discovered, gain followers and
drive engagement, the expanded hashtag search could open new opportunities.
However, success still largely depends on high quality, consistent content and
regular posting to build authority with target audiences. SMM panel services
provide the expert tools, strategies and management to help cut through the
noise. Those looking to improve Instagram growth may want to consider
professional assistance.
Companies like Great SMM offer full-service Instagram
marketing packages. Their SMM panel includes profile audits, engagement pods,
hashtag and audience research and detailed analytics - all geared towards
getting more eyes on your content through strategic discovery optimization.
Exploring partnership with an experienced agency could help take advantage of
the new hashtag functionality for follower growth.
