LinkedIn has been developing their collaborative article
feature to increase engagement on the platform. Since launching the option over
a year ago, which allows experts to contribute responses to AI generated
prompts on professional topics, it has attracted over ten million contributions
according to LinkedIn. This shows the benefit the program provides both
LinkedIn members and the company.
The collaborative articles are powered by AI which comes up
with industry specific questions for experts to weigh in on. This gives members
a chance to promote their expertise and knowledge in front of interested
readers in their field.
It also benefits
LinkedIn by providing additional original content for the site without
overloading their editorial team. Recognizing top contributors even allows some
to earn a "Community Top Voice" badge highlighting their authority on
certain skills.
To make the most of this opportunity, LinkedIn has been
refining various aspects of the collaborative articles program. They are
improving how the prompts are framed to encourage more specific and meaningful
answers from members.
A new "unhelpful" button has also been added for
readers to flag any responses that lack value. Additionally, the algorithms
selecting experts and distributing the articles to members' feeds are being
optimized. This should lead to matching the right professionals to the prompts
while also getting the content in front of the most relevant audience.
The program's expansion to new languages like German,
Portuguese, Spanish and French further grows its potential reach and impact. A
collaborative articles filter was also added to LinkedIn search. This helps
users more easily find pieces on certain topics to either read or contribute
to.
Engagement rates so far indicate the value of this
initiative. Contributions rose fourfold quarter over quarter and readership
increased over two hundred seventy percent according to LinkedIn's data.
Clearly collaborative articles have struck a chord with
LinkedIn members and achieved success for the company. As it evolves, more
industries and locations will gain access to participate. For professionals,
getting involved allows displaying your expertise to a relevant network.
It provides an opportunity to enhance your digital presence
and even leads to new connections or prospects. Be sure to leverage all the
tools at your disposal like profile optimization and regular content creation
as well. This includes following industry trends and discussions happening on
collaborative articles.
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