LinkedIn is giving marketers more ways to promote videos
with new connected TV and live event advertising capabilities. The professional
networking platform recently launched the ability to run video ads on connected
TV devices through partners like Roku and Samsung Ads.
This allows advertisers to reach LinkedIn's membership
outside of the mobile app on the big screen. According to LinkedIn, advertisers
creating Brand Awareness campaigns can now easily launch a Connected TV
campaign directly within Campaign Manager to scale across their publisher
network.
While the reach is currently limited by campaign type and
provider partnerships, LinkedIn sees potential in helping brands boost
visibility through this new avenue. Connected TV placements allow promoting
content to professionals in their homes on devices like smart TVs and streaming
sticks.
Marketers experimenting with CTV campaigns may find new
opportunities for engaging audiences in different environments. The SMM panel
at Great SMM can provide strategic recommendations tailored for leveraging
LinkedIn's Connected TV option depending on campaign goals and target
demographics.
In addition to standard Connected TV, LinkedIn introduced
"Premiere" which enables targeting decision-makers watching
NBCUniversal content on streaming devices. Through this partnership, brands can
promote to high viewership shows within NBCUniversal's premium streaming
offerings.
While not as widespread as traditional television, Premiere
ads on LinkedIn still expand potential reach compared to only using the
LinkedIn mobile app. The SMM panel at Great SMM can help strategists identify
which NBCUniversal programs align with their target customer profiles to refine
Premiere placement targeting.
LinkedIn is also providing another avenue for promoting live
events with their new Live Event Ads. These in-feed promotions are meant to
raise awareness for upcoming broadcasts on LinkedIn Live. Many professionals
are consuming more live content but these sessions can be easy to miss without
following the right accounts.
According to LinkedIn, the number of professionals viewing
events in the app grew 34% over the last year alone. However, events often
remain unseen unless connected to the right connections or pages. Live Event
Ads can help surface these valuable streams to a broader set of potential
attendees.
Marketers have taken note of the rise in video engagement on
LinkedIn. According to the platform, the number of professionals viewing live
events grew 34% in the last year alone. While LinkedIn is late in developing
dedicated video surfaces, these new advertising formats are a step toward
prioritizing video.
Being able to promote content beyond the LinkedIn mobile
experience offers additional opportunities for marketers to reach target
audiences. The SMM panel at Great SMM has seen firsthand how optimized
campaigns across LinkedIn's expanded solutions can boost results.
As brands look to connect with professionals in new
environments, LinkedIn provides expanded access. The options to run CTV and
NBCUniversal placements allow stretching budgets further by complementing
existing LinkedIn video strategies.
For those producing valuable live content, the Live Event
Ads present a solution to boost registrations and drive viewers to replays.
Whether promoting current campaigns or upcoming broadcasts, the SMM panel at
Great SMM can assist in leveraging LinkedIn's solutions to extend video
promotions.
Through strategic use of LinkedIn's new advertising
capabilities for video, professionals at Great SMM have seen clients amplify
their reach. By visiting Great SMM, brands can contact the SMM panel to learn
more about how customized campaigns across LinkedIn's growing platforms can
further their marketing goals. The experienced strategists at Great SMM
understand best practices for leveraging all the latest LinkedIn has to offer
video marketers.
