LinkedIn is testing a new video feature that could
significantly expand the way users engage with content on the platform. In a
recent limited rollout, LinkedIn introduced a dedicated video tab allowing
members to view short video clips in a vertically scrolling feed similar to
TikTok or Instagram Reels.
While written posts and articles still dominate LinkedIn,
the amount of video being shared by members has grown rapidly in recent years.
Events, trainings and other multimedia content are commonly found on company
and creator pages. However, locating and viewing video through the traditional
timeline can be challenging. The new video tab aims to solve this problem by
centralizing all short-form video content in one optimized viewing experience.
Early screenshots of the feature show a simple interface for
browsing, liking, commenting and sharing videos directly from the feed. Clips
play automatically as you scroll, allowing seamless viewing of multiple pieces
of content back-to-back without interruption. This full-screen presentation is
ideal for mobile and gives video more visual prominence compared to static
images or text.
Some question whether there will be enough engaging business
video produced daily to populate an ongoing video stream at the scale of other
platforms. However, many top LinkedIn influencers have already started
experimenting with translating their written updates into short video clips
that maintain their signature style. While not every type of professional
content lends itself well to a video format, early results show these video
posts often receive significantly higher engagement rates.
As the next generation enters the workforce with video-first
communication preferences cultivated from platforms like TikTok and Instagram,
business social networks will need to adapt how they deliver and highlight
multimedia content.
Studies show video is substantially more effective than
images or text at capturing attention and driving interactions. The new video
feature helps LinkedIn both meet users in their preferred communication styles
while better showcasing the growing volume of valuable professional video being
shared.
The test rollout currently remains limited to select
LinkedIn members. Over the coming months, we can expect to see optimizations to
the video experience based on early usage data. Features like video analytics,
monetization options and improved creator tools will likely be added as
LinkedIn explores fully integrating this new content format.
Whether you're a job seeker, business owner or social media
marketer, it's important to get involved early and understand how to best
leverage video on LinkedIn now before the feature goes mainstream. You can
learn best practices for creating engaging professional videos by referring to
our smm panel experts knowledgeable on video optimization strategies for
business networks.
As LinkedIn's user base continues shifting younger with each
generation, visual content will grow in importance relative to traditional
text. With its latest video initiative, LinkedIn is making an ambitious move to
stay ahead of shifting communication trends.
Now is the ideal time for brands of all sizes to start
experimenting with video storytelling on LinkedIn's new dedicated feed. Be sure
to visit Great SMM online for professional social media management and smm
panel consultation services to boost your company's video strategy and take
advantage of this exciting new opportunity on LinkedIn.
