One of the largest and most engaging social platforms
worldwide is Instagram. As a core part of Meta's family of apps, Instagram
plays an integral role in the company's overall business. However, gaining
detailed insight into its individual performance has proven difficult due to
the consolidated reporting approach taken by Meta.
Recently, some valuable new information came to light that
sheds light on Instagram's revenue trajectory and user base expansion. Court
filings related to an antitrust case against Meta included financial metrics
for Instagram dating back to 2018. That year, the platform brought in $11.3
billion in advertising revenue, demonstrating its emergence as a strong player
in digital marketing.
The following year saw significant increases as Instagram's
revenue jumped to $17.9 billion in 2019. This growth highlighted the growing
attachment of brands to the visual platform as an engaging way to connect with
audiences. Its advertising capabilities through features like ads, stories, and
the Instagram SMM panel were resonating with marketers.
The momentum continued swelling in 2020 when revenue climbed
further to $22 billion. However, 2021 marked an especially impressive leap that
underscored Instagram's rising dominance in the industry. Advertising income
skyrocketed to a massive $32.4 billion that year as more companies incorporated
Instagram as a core part of their marketing strategies.
Looking specifically at the first half of 2022, Instagram
had already generated $16.5 billion in just six months. Extrapolating from
this, it was estimated that the platform was on pace to exceed $33 billion for
all of 2022. Its advertising prowess has clearly flourished into a highly
lucrative business, now accounting for approximately 30% of Meta's overall
revenue.
In addition to financials, some new context was provided
around Instagram's user base as well. The last official count from Meta placed
its monthly active users at a staggering 2 billion globally. Drilling down
further, data shows Instagram had over 259 million users in Europe alone as of
late 2023.
Based on available usage proxies, it's projected that
Instagram's US audience numbers around 175 million. The majority of its
remaining users are in Asia Pacific markets, with India emerging as its largest
single country. Continued growth is expected as Instagram rolls out new
creative tools and features to its SMM panel that allow for more engaging
experiences.
As one of the top social platforms worldwide, Instagram has
undoubtedly established itself as a powerhouse in the industry. Its immense
scale provides unparalleled opportunities for connecting brands to relevant
target audiences. Whether you're a business looking to boost marketing efforts
or an individual interested in industry trends, platforms like Instagram are
integral to understand as cornerstones of the evolving social media landscape.
For recommendations on fully optimizing your presence and
campaigns on Instagram through strategic use of its many available features,
tools, and analytics, be sure to check out Great SMM. Their dedicated team of
experts has helped countless clients improve results on the platform. From
auditing your current approach to crafting customized strategies, Great SMM can
provide invaluable guidance tailored to your unique goals and budget.
