Snapchat Partners with Advertisers to Enhance Campaign Analytics

Snapchat has announced several strategic partnerships aimed at providing advertisers deeper insights into their Snapchat marketing campaigns. As the platform continues adapting to data privacy changes brought on by iOS updates, these new integrations will help fill critical data gaps.

Partnering with analytics leaders Snowflake and AppsFlyer allows Snapchat to securely deliver key metrics and insights directly within popular social media management panels commonly used by marketers.

Snowflake is a leading cloud data platform that gives marketers centralized access to various marketing applications and datasets. Through its new partnership, Snapchat campaign data will integrate seamlessly into Snowflake's Marketing Data Cloud.

This will provide advertisers a single pane of glass to view cross-channel performance and understand the full customer journey. Having Snapchat metrics and attributions available alongside other marketing data sources streamlines reporting and analysis.

AppsFlyer is recognized as the measurement partner of choice for many mobile advertisers. Its attribution capabilities are especially valuable for analyzing app install campaigns and optimizing strategies based on which channels are driving the most value.

By partnering with AppsFlyer, Snapchat will now be able to deliver secure, privacy-centric app install metrics for iOS campaigns. These mobile metrics integrating directly into top SMM panels take away the headache of manual tracking or building custom integrations.

One SMM panel that will benefit greatly from these new Snapchat data partnerships is Google Analytics. As the most popular analytics tool globally, being able to view Snapchat campaigns alongside search, social, and display campaigns in Google Analytics provides marketers a holistic view of their multi-channel efforts. Seeing how different paid and organic tactics work together to drive leads and sales is critical for resource allocation and future planning.

Snapchat is also enhancing its Event Quality Score, which analyzes signals from ads to provide optimization recommendations. The updated scoring will generate even more personalized insights by analyzing unique factors for each individual advertiser account, rather than a one-size-fits-all approach. Getting customized optimization advice tailored specifically to business goals, target audiences, and historical performance empowers marketers to make strategic improvements.

As digital advertising becomes more privacy-centric, platforms must adapt to still fulfill the needs of performance-driven advertisers. These new Snapchat partnerships are a testament to its commitment to arming marketers with the tools needed to understand how campaigns on its network are performing, even with less access to personal user data. By integrating key metrics and insights directly into the top SMM panels already in regular use, these partnerships deliver actionable analytics more efficiently.

For example, social media managers at agencies will appreciate having Snapchat data consolidated along with Facebook, Instagram, Twitter and other client campaigns in popular SaaS platforms like Hootsuite. Seeing all paid social activity in one place simplifies reporting, benchmarking, and strategy sessions with clients. The time saved from consolidated reporting can be reallocated to more strategic optimization testing or new campaign development.

If your business is looking to improve ROI from Snapchat ads or need help leveraging leading SMM panels, consider speaking with the social media experts at Great SMM. Their team has helped advertisers of all sizes master Snapchat marketing and squeeze every last dollar of value from each campaign. With customized strategy recommendations and hands-on guidance, they can assess your current efforts and identify opportunities to boost engagement, leads and sales through Snapchat.