1- Be Productive and Purposeful
Finding new users and/or customers in the social space requires a certain amount of effort. You need to post on Facebook at least 2-3 times a day. However, at the same time, your content should be purposeful. Identify your ideal audience, consider the characteristics of your top users, and try to speak their language. Then, make sure that some of the content you share includes calls to action like “Sign Up”.
2- Consult Internal Stakeholders
If you are trying to produce content in closed conditions, the content you produce can be uncomfortably one-dimensional. When creating content sources, try to reach every department and get input from employees at all levels. Your teammates in an organization have the chance to generate good ideas for a large part of them. Ask them what common questions from users or customers are, and then tend to those questions and answer them in your social media posts or blog posts.
3- Try to Collaborate with Everyone
Collaborate with your teammates and have them reflect their
passion for contributing to the business on social media. Your teammates become
great supporters of your brand and spread the messages that need to be shared
to their network.
4- Share Engaging Content
Make sure the content you share is interesting and try to avoid advertising messages as much as possible. It is natural to want to highlight the product you have, but if you do, the interaction you want to create will never be at a high level.
5-Always Do Plan
Plan, plan, plan. Use social media management platforms and always make plans for a week or two ahead. Use a timer to share certain content and if something surprising or sudden happens, take steps to check it out. Planning can take a lot of time once it is done, but it will save you a lot more time on a daily basis.