1- Be Productive and Purposeful
Finding new users and/or customers in the social space requires
a certain amount of effort. You need to post on Facebook at least 2-3 times a
day. However, at the same time, your content should be purposeful. Identify
your ideal audience, consider the characteristics of your top users, and try to
speak their language. Then, make sure that some of the content you share
includes calls to action like “Sign Up”.
2- Consult Internal Stakeholders
If you are trying to produce content in closed conditions,
the content you produce can be uncomfortably one-dimensional. When creating
content sources, try to reach every department and get input from employees at
all levels. Your teammates in an organization have the chance to generate good
ideas for a large part of them. Ask them what common questions from users or
customers are, and then tend to those questions and answer them in your social
media posts or blog posts.
3- Try to Collaborate with Everyone
Collaborate with your teammates and have them reflect their
passion for contributing to the business on social media. Your teammates become
great supporters of your brand and spread the messages that need to be shared
to their network.
4- Share Engaging Content
Make sure the content you share is interesting and try to
avoid advertising messages as much as possible. It is natural to want to
highlight the product you have, but if you do, the interaction you want to
create will never be at a high level.
5-Always Do Plan
Plan, plan, plan. Use social media management platforms and
always make plans for a week or two ahead. Use a timer to share certain content
and if something surprising or sudden happens, take steps to check it out.
Planning can take a lot of time once it is done, but it will save you a lot
more time on a daily basis.
