There are many ways to improve the visibility of your channel, such as buying subscribers or producing quality content. Indeed, this way of doing things will allow you to develop your YouTube channel qualitatively in the long term.
Start creating engaging YouTube content
The web is driven by keywords. Therefore, you need to create SEO-optimized content to give it every chance to rise on YouTube.
For this, you can use tools like Yooda Insight, Unbersuggest, or even TubeBuddy. These three tools are essential to help you identify the keywords your perfect prospects are typing into YouTube or Google. By carrying out this research, you will be able to identify article ideas and, above all, choose the right title for your videos.
It is very difficult to get views without subscribers on YouTube. You will then need to be able to design exceptional content. For this, you can create your videos using a YouTube video editor. This tool makes it possible to quickly create dynamic and more attractive videos.
You will therefore need to be prepared to spend time creating quality YouTube content that will engage your audience.
Another important element, YouTubers spend time creating attractive thumbnails to optimize the click-through rate on their videos. Personalizing your images is an important incentive, as the perfect photo can attract the attention of unsuspecting people.
Develop a targeted YouTube content marketing strategy
Most people who post on YouTube consider themselves entrepreneurs on Google's platform rather than artists. With this mindset, it is not easy to create new quality content, which will have many views and lead your channel to success.
Aside from the possibility of hiring a community manager or a YouTube professional, there are many methods to improve the quality of your content, considering the needs of your perfect prospects.
The most experienced on YouTube use the 80/20 technique. 80% of the videos on the channel are geared towards SEO to gain visibility and 20% are geared towards adding “added value” to show your know-how.
For your channel to take off, you will also have to publish videos regularly. It is better to upload 1 video every week, rather than publishing 7 videos in 7 days and then nothing afterward. YouTube's algorithm favors channels that regularly share content.
The most prominent YouTube channels also share videos from other channels to expose themselves to a whole new audience.
Connecting and building relationships with personalities and influencers on YouTube can also help you build awareness for your channel and win back some of its subscribers. On the other hand, you will have to choose these influential people carefully so that their audience corresponds to what you want to sell.
Also, be careful to stay consistent with the theme of your YouTube channel. Indeed, if you are talking about stress management, you will have to stay close to this theme. If you sometimes share sports or other videos, YouTube will not understand and take your channel as an authority on your main topic. In addition, your followers may no longer want to follow your content if it does not make sense.