Social media has had an impact on the entertainment
industry, a big one. Not only does social networking allow for instantaneous
communication between artists and fans, it also provides the opportunity for
users to engage in real-time experiences. It's no wonder that more and more
people are using social media to stay up to date on news and events.
The advent of social networking has also led to an explosion
of content on the Internet. In fact, the Internet has become the second-most
popular source of entertainment after television, according to a recent survey
from the media firm Edelman. Streaming services are changing the way we watch
television.
As a result, the emergence of social media has changed how
we interact with celebrities, and even the ways in which we get paid. Several
business companies have adopted social networking as a tool to promote their
products and services. This has prompted Hollywood's marketing department to
consider how it can best be used to benefit its bottom line.
What is the most effective method to utilize the power of
social media? There are several key questions to answer before implementing any
type of social marketing strategy. Among the most important is whether or not
it will be worthwhile, and how much time and money it will require. Similarly,
there are several questions related to whether or not consumers will respond.
While many marketers would prefer to rely on conventional methods of
communication, such as direct mail, emails, or phone calls, the benefits of
engaging with customers via social networking may be well worth the investment.
One of the more gimmicky aspects of the new media is its
influence on the entertainment industry. Interestingly, studies have shown that
social media has a direct correlation to the popularity of films. For example,
in an age when audiences are increasingly becoming more tech-savvy, movies have
begun to embrace on-demand and streaming modes of viewing on every electronic
device.
Of course, while social media has influenced the way the
entertainment industry is done, it has also facilitated the creation of new and
innovative content. Some of the most successful content creators of the modern
era are leveraging the opportunities presented by the various platforms to
bypass the century-long model of intellectual property control. A good example
is Twitter, which is a fast-paced, asynchronous, and collaborative social
network that allows artists and fans to interact in real-time.
Despite its perks, however, the entertainment industry is no
stranger to the perils of social media. Among other things, social networking
has the potential to undermine the reputation of an entertainment brand.
Considering that nearly eight out of ten respondents see social media as a form
of entertainment, it is important to remember the importance of customer
service, and that a bad experience is more likely to spread like wildfire.
As the entertainment industry evolves, it will be
increasingly important for brands to pay attention to its consumer base.
Consumers are responsible for influencing the quality of products and services
that they consume. By studying their behavioural patterns, brands can better
understand how to market to them. Fortunately, a variety of tools exist to
assist brands in this task.
