Threads, the messaging app owned by Meta, is currently
testing a new search feature aimed at providing more timely search results to
users. Some users have noticed a secondary search filter labeled
"Recent" when conducting searches within the app. Selecting this
filter will display search results in a more chronological order based on how
recently the posts were made as opposed to the usual algorithmic
"Top" results.
Adam Mosseri, the head of Instagram, confirmed that this new
search filter is currently undergoing live testing but only with a small number
of users. The goal is to give Threads users a way to keep up with evolving
discussions on topics in a more timely manner. Currently, the
"Recent" results do not appear fully chronological but are more
recent than what would typically appear under the "Top" filter.
This test of a "Recent" search filter fits into
Meta's overall strategy of shaping Threads into a more positive user experience
compared to Twitter. Meta wants to steer the conversation on Threads away from
divisive topics like news and politics which have long been a source of
problems for social platforms. Instead, the company is focusing Threads more on
entertainment and less serious discussions through trends like Reels which are
fast gaining popularity on Instagram.
By limiting certain negative elements, Meta hopes to build
Threads into a platform people enjoy using rather than one they feel frustrated
by. However, this also means Threads may have trouble competing with Twitter as
the best place to get real-time updates on breaking news and events. If users
want to know the latest developments as they happen, Twitter still has the
advantage through its simple chronological feed.
Threads will likely need to provide a similar live view of
topics in order to truly compete. The "Recent" search filter tests
are a step in that direction but may not be enough on their own. Real-time
coverage of sports games and political announcements are some examples where
Twitter remains the premier destination. Many embedded communities centered
around such topics have yet to consider a full migration to Threads.
There is also the concern that Threads' restrictions on
political and news content will hamper its growth potential. While avoiding
toxic discussions is understandable, limiting the types of conversations users
want to have could alienate potential members. However, Meta may have data
indicating entertainment is the best approach. And if issues with
misinformation lead to greater regulation of Twitter, that could open a window
for Threads over the long run.
Only time will tell if Threads' strategy of guiding users
toward lighter discussions will pan out. For now, their focus on improving
search capabilities through options like "Recent" is a positive step.
It shows Meta is listening to feedback that Threads needs more timely ways to
browse topics. Whether this alone is enough to satisfy communities used to
Twitter's real-time experience remains to be seen. But testing new features
early is smart as Threads works to develop into a serious alternative.
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