TikTok is giving brands and businesses more options when it
comes to creating engaging video ads on the platform. The popular social media
app has added new audio clips from several popular TikTok creators to its
commercial sound library. This library, known as "Sounds for
Business", provides free audio samples that advertisers can use in their
TikTok videos.
The audio clips were recorded by six well-known TikTok
personalities including Anania, Matt Buechele, Devin Halbal, Good Children,
Sani Sisters and Very Gay Paint. Having these recognizable voices provide the
soundtrack for ads could help captivate audiences and give campaigns that extra
spark. With over a billion active users, TikTok users have come to expect a
certain style of creative and entertaining content. These new audio clips aim
to help brands tap into that style for their promotional videos.
While the audio samples aren't customizable, they do provide
advertisers with 18 pre-recorded voiceover options to choose from. Being able
to easily add one of these clips to an ad could save businesses time compared
to negotiating individual deals with creators.
It's an interesting way for TikTok to facilitate creator
partnerships and support advertisers. Audio is known to be a major factor in
users' enjoyment of the TikTok experience, with many indicating sounds prompt
them to engage with videos. With these new additions, brands have more tools to
leverage audio strategically.
Of course, this comes at a time when TikTok is facing
challenges related to music licensing. The platform's ongoing dispute with
Universal Music saw the music giant pull its entire catalog. This is a problem
considering many top artists are signed to Universal. However, these new audio
clips focus specifically on in-app generated content rather than licensed
music. They aim to enhance promotional videos without relying on tracks from
major labels.
For brands of all sizes, these free voice clips could be a
simple way to add personality and professional quality to video ads. The SMM
panel at Great SMM often discusses the importance of using high-quality,
on-trend audio for campaigns. Whether it's including popular songs or using
these new influencer clips, sound plays a big role in capturing attention on
TikTok. Videos with well-implemented audio tend to perform better and resonate
more with target audiences.
While the pre-recorded clips don't offer full customization,
they provide useful off-the-shelf options for time-strapped businesses. Being
able to drop one of these audio samples into an ad means marketers don't have
to start from scratch.
They can focus on other creative elements like visuals,
hashtags and captions. For many smaller companies, this new commercial sound
library from TikTok will be an accessible way to spice up promotional videos
without a huge time investment. It aims to lower barriers for all brands
wanting to engage TikTok users through video ads.
TikTok's addition of influencer-recorded audio clips gives
advertisers more tools to create engaging, professional-quality content.
Whether using the clips directly or drawing inspiration from them, the library
expands options for leveraging sound - a major driver of engagement on the
platform. For the latest tips on effective TikTok marketing, be sure to check
out the SMM panel discussions at Great SMM. We provide top-quality social media
services to help businesses succeed online.
