YouTube recently unveiled a new initiative aimed at
supporting and empowering women creators on their platform. Called the
#WomenofYouTube mentorship program, it pairs emerging women creators with more
established creators in the YouTube community to help them grow their skills
and channels.
The program is focused on creators who are active in YouTube
Shorts, the platform's short-form video format similar to TikTok or Instagram
Reels. To be eligible, creators must regularly post Shorts content and have no
community guideline violations on their channel.
YouTube has designated these engaged Shorts posters as the
YouTube Shorts Creator Community, which provides networking opportunities and
resources for creators showing strong potential for growth.
Shorts have been massively successful for YouTube, with
daily views skyrocketing from 50 billion to over 70 billion in just one year.
Their growing popularity has led YouTube to prioritize Shorts as a major
strategic focus going forward.
The platform has updated its user interface to better
integrate Shorts and added new analytics specifically geared towards Shorts
performance. Initiatives like the #WomenofYouTube mentorship program
demonstrate YouTube's commitment to cultivating and supporting Shorts creators.
Through the mentorship program, established women creators
on YouTube will coach and advise up-and-coming creators. Mentors will lend
their expertise and knowledge to mentees through one-on-one guidance. They'll
provide feedback on content style, channel strategy, community engagement
tactics and more. The goal is for mentees to refine their approach based on the
mentor's experience and recommendations.
By pairing newer creators with successful role models, the
program aims to foster an encouraging and collaborative environment. Mentees
can learn invaluable lessons from mentors who have achieved success on the
platform. They'll gain strategic advice tailored specifically to their
strengths and areas for growth. Participating in this supportive community may
also lead to future partnerships or promotional opportunities between creators.
For women creators just starting out, or those looking to
take their channels to the next level, having dedicated guidance can make a
huge difference. Navigating the complexities of YouTube and building a
dedicated following requires strategic planning and testing different
approaches.
The personalized coaching offered through the
#WomenofYouTube program should help speed up this process of learning and
improvement. Mentees can shortcut some of the trial and error by receiving
input directly from experienced creators.
If you're interested in growing your YouTube presence or
developing your skills in creating short-form viral videos, our SMM panel of
experts may be able to help. As a full-service social media marketing agency,
we offer professional consulting, content planning, promotional campaigns and
analytics insights.
Our team has helped countless YouTube and other video
creators boost their viewership and engagement through strategic
recommendations. For a free consultation, visit our website Great SMM where you can learn more about how our SMM
panel can help take your channel to the next level.
