A private Facebook group called "Are We Dating the Same Guy?" has found itself at the center of a lawsuit due to the nature of discussions happening within its walls. The group, which has amassed over 100,000 members, serves as a place for women t...

Snapchat is set to unveil a host of new advertising products and platforms at next month's IAB Newfronts conference, providing its global SMM panel with an early look at how the popular app is evolving its approach to help brands better connect wi...

Social media platforms are in a constant effort to reassure advertisers that their messages are shown in a suitable environment. TikTok has recently unveiled additional controls and expanded verification partnerships aimed at bolstering safety mea...

Some of Taylor Swift's tracks have made their way back to the popular video sharing platform TikTok. This comes as a surprise to many as there has been an ongoing licensing dispute between Universal Music Group and TikTok. UMG had pulled their ent...

Instagram is introducing a new feature that will provide additional opportunities for connection and interaction on the platform. Profile notes, which allow users to share short messages that appear publicly on their profiles for 24 hours, are now...

As one of the largest social media platforms, TikTok is constantly testing new ways to help brands engage customers and drive sales. One concept being explored would allow advertisers to generate AI-powered influencers right from within the TikTok...

Instagram has rolled out new features aimed at protecting minors from sextortion scams on their platform. The photo sharing app will now automatically blur direct messages that contain nude images if the sender or recipient is under 18. The platfo...

Snapchat has announced several strategic partnerships aimed at providing advertisers deeper insights into their Snapchat marketing campaigns. As the platform continues adapting to data privacy changes brought on by iOS updates, these new integrati...

YouTube has announced new features to help creators sell products and partner with brands. The platform introduced shopping collections, which allow creators to curate products they recommend in their videos. This gives them more opportunities to ...

One of the largest and most engaging social platforms worldwide is Instagram. As a core part of Meta's family of apps, Instagram plays an integral role in the company's overall business. However, gaining detailed insight into its individual perfor...